Buzzshow Network

UX Case Study | Buzzshow web & App | 2024

Meet the Client

Overview

BuzzShow is a blockchain based, decentralized video sharing platform that rewards users for their participation. Unlike traditional platforms, BuzzShow allows users to earn its native cryptocurrency, Goldies (GLDY), for uploading, viewing, sharing, and curating videos.

Built on IPFS (InterPlanetary File System) and integrated with Ethereum/Polygon blockchains, BuzzShow ensures secure, transparent, and decentralized content distribution. The platform follows a proof of contribution model, meaning that all users whether content creators, curators, or viewers are rewarded for their role in the ecosystem.

Key Features:

Decentralized video sharing
Rewards in GLDY tokens for all user activities
Content ownership and control remains with users
Powered by blockchain and IPFS technology
Focus on fairness, transparency, and user empowerment

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Platforms:

Mobile and Web App

Deliverables:

UI UX Design Services

Problems

Low User Adoption: Despite offering rewards, BuzzShow still struggles to attract a large and active user base compared to mainstream platforms like YouTube or TikTok. A limited audience reduces content diversity and community engagement.

Complex User Experience: The blockchain-based reward system (GLDY tokens, wallets, gas fees) can be confusing for non-technical users. Many users are unfamiliar with how to use crypto wallets or manage tokens.

Limited Content Library: As a relatively new platform, BuzzShow lacks a wide variety of high-quality content. This discourages new users from staying or returning regularly.

Token Volatility: The value of the platform's native token (GLDY) can fluctuate significantly due to crypto market conditions, affecting the reliability of rewards for users.

Solution

To attract more users, BuzzShow should invest in strategic digital marketing campaigns and form partnerships with blockchain influencers and content creators. Promoting the platform through crypto communities and offering referral bonuses can also help in increasing visibility and user growth.

BuzzShow must improve its user interface by simplifying onboarding and integrating helpful guides. Introducing video tutorials, in-app support, and beginner-friendly wallet setups will make it easier for non-technical users to participate in the ecosystem.

To enhance content availability and diversity, BuzzShow should create incentive programs for high quality content creators. These can include additional token rewards, platform promotion, and creator spotlight features that motivate users to produce and share valuable videos.

BuzzShow can manage GLDY token volatility by enhancing its liquidity and collaborating with stable exchanges. Additionally, offering partial rewards in stablecoins or pegged tokens may provide users with more predictable earnings, increasing their confidence in the platform.

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Our Goals

Our Approach

Primary Research

Secondary Research

Design Process

Project Timeline

Define Phase

User Persona

A User Persona is a fictional representation of your target user, based on research and data. It helps guide design decisions by understanding user goals, behaviors, challenges, and motivations.

Priya Sharma

Age

Education

The Connected University Student

Occupation

Student

Location

London, UK

Tech literate

Moderate

Bio

As a student who enjoys watching videos online, I want to use a platform that rewards me for my viewing time and engagement, so I can feel productive and support new creators I discover.

Goals

Earn small rewards (like crypto or gift cards) for her online activity of watching videos.

Support her favorite up-and-coming creators directly by tipping them with the rewards she earns on the platform.

Discover unique content that might not be on mainstream platforms yet.

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Frustrations

Wasted Time: Feels her time spent watching videos on other platforms is "wasted" from a productivity standpoint.

Limited Support for Small Creators: Feeling like her content gets lost on bigger platforms dominated by major influencers.

Ad Fatigue: Gets tired of unskippable, irrelevant ads that interrupt her viewing experience on other platforms.

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Alex Chen

Age

Education

Higher education

Occupation

Part-time graphic designer

Location

Toronto, Canada

Tech literate

High

Bio

As an aspiring content creator, I want to upload my videos to a platform that allows me to earn money from day one, so I can turn my passion for gaming and tech into a viable side hustle.

Goals

Build a community and a sustainable income stream from his video content without the high barriers of other platforms.

Explore the Web3 space and understand how NFTs can be integrated with his content.

Connect directly with his audience through a system of tips and direct rewards.

Earn money to help with student debt.

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Frustrations

Monetization hurdles: Struggling to meet YouTube's 1000 subscribers and 4000 watch hours requirements.

Lack of Visibility: Feeling like his content gets lost on bigger platforms dominated by major influencers.

Unfair Revenue Share: Unclear and often low revenue share from traditional ad models on other sites.

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Empathize Phase

Qualitative Research: Qualitative research is the method we will use to gather non-numerical data to understand concepts, opinions, and experiences. Instead of asking "how many," we ask "why" and "how." For this project, we will conduct one-on-one, semi-structured interviews. This approach allows us to have a natural conversation while ensuring we cover key topics. By listening to the stories, frustrations, and desires of potential users like Alex and Priya, we can validate the assumptions made in their personas and uncover deeper, unexpected insights that will guide the entire design process.

Interview Questions:

Can you walk me through your typical day or week in terms of watching online videos?
What are your go-to platforms for watching videos (e.g., YouTube, TikTok, Twitch), and what do you like or dislike about each one?
What kind of content do you find yourself watching the most? What draws you to it?
Tell me about your experience with advertisements on video platforms. How do they affect your viewing habits?
How do you typically discover new videos or creators to watch?

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